strongpoint dog food

Strongpoint Dog Food Review: Is it Worth the Money?

Woof woof! There’s an emergency in the dog food aisle. Looks like someone can’t decide which kibble to buy. Don’t worry, dear reader. Here’s an exciting new option for you.

Strongpoint dog food is relatively new in the market. From the initial looks of it, it is nutritiously good and light on the wallet.

Grab your reading glasses and your pet to find out if Strongpoint dog food is a hidden gem waiting to be discovered or if it should stay hidden. We have a lot of ground to cover, but mainly, there are two recipes that you should pay attention to.

ProductsTypeSpecial FeatureOur RatingAAFCO Nutrient Profile(Life Stage)
Strongpoint Performance PlusDryFor highly active and performing dogs3Unspecified
Strongpoint Naturally PremiumDryFor active dogs. Contains plant-based protein3All Life Stages

At a Glance: Strongpoint Dog Food

Here is all you will get to know in this article at a glance.

  • Made by Perfect Pet Foods LLC
  • USA brand made in California
  • Contains chicken meals and beef meals as the primary ingredient
  • High in calories

About The Brand

strongpoint dog food

3.0 Overall Editor Rating

Strongpoint Dog Food

  • Naturally Premium
  • Easily Digestible
  • Nutritional Values

What’s so interesting about Strongpoint dog food is that no parent company exists. Strongpoint is the sole owner of all products from this brand.

There’s hardly any information available about the origins of this brand. The packaging points to a website called Still, it’s mostly a barren land with absolutely no information about the company or its products. Maybe it’s under work, but it surely tilts the heads of pet owners.

From what I can gather, this brand was founded in 1978( some even say 2011). However, no information or articles about this dog food company can be found from before 2006.

We also know that it is made in Visalia, California, USA.

Who Makes Strongpoint Dog Food In 2023?

In 2023, strongpoint dog food is made by the manufacturer Perfection Pet Foods LLC. It was founded by Kevin Kruise who started this as a college project. Headquartered in Visalia, California, USA, this private label operates on 36,0000 square feet of office space to manufacture, package, and store goods. It has extruding and baking capabilities.

Five-Factor Analysis of Strongpoint Dog Food

Five-Factor Analysis of Strongpoint Dog Food

Although we don’t know much about this pet food brand, here’s my best attempt to break it down bit by bit in terms of recipes, ingredients, nutritional value, price point, and recalls.

1. Recipes | ★★★

Strongpoint dog food has 4 recipes in total, but we’ll focus on the two popular ones.

Strongpoint Performance Plus

  • Hot Extruded
  • Feed grade
  • Corn free
  • Wheat free
  • Soy free
  • Skin and coat health
  • Animal by-products free

This recipe from Strongpoint is hot extruded. It basically means that the kibble is cooked under extremely high temperatures. This process is favored by some and looked down upon by others. Extruding can be used to give texture to dog food, sterilize it, and mix it well.

Feed-grade ingredients is another dog food term that says the ingredients are unsuitable for human consumption without actually having to say it.

The first ingredient in this recipe is a chicken meal, but as we all know by now, this does not cut it. Chicken meals are powdered down carcasses of a chicken.

Although there are a lot of named meat products in this recipe, I feel disappointed that they are all in meal form.

All of this just means that any nutritious bits are gone now.

Strongpoint Naturally Premium

  • No corn
  • No wheat
  • No by-products
  • Prebiotics and probiotics
  • Naturally preserved
  • Digestibility
  • Balanced Omega 3 and Omega 6 fatty acids

It seems that Strongpoint is a fan of meals because the first ingredient is, yet again, a chicken meal.

Something refreshing to see is that this recipe is actually easy on the stomach. Brown rice and probiotics really hit the mark when it comes to digestibility for your dog.

This dog food does not kid about being “natural,” as we can see a lot of non-synthetic ingredients on the list.

2. Ingredients | ★★★

Let’s see what we’re actually dealing with. Here’s a breakdown of all the common ingredients I found in Strongpoint recipes.

Chicken Meal

Chicken meal is a debated ingredient in dog food. The good thing about it is that it is a concentrated form of protein. It can contain about 300% more protein value than regular fresh chicken.

It is also more easily digestible than its counterparts because of the bioavailability of the type of protein. The metabolism of dogs can easily absorb it.

Because it has a low amount of water, it doesn’t lose as much weight as chicken after being cooked. There are some instances where a chicken meal can be bad, and most of it concerns chicken quality.

You see, the quality of any protein can depend on its manufacturing and sourcing, most of which is not transparent to us. There’s no way of knowing which parts of the chicken were used to make a chicken meal, it may contain chicken by-products that are not human-grade.

You may never even know whether an ingredient is picked apart from a dying or sick animal. These transparency issues cause a rift in consumers and make meals less likable.

Brown Rice

There is no other grain that is acceptable in dog food, quite like brown rice. First of all, there’s a huge digestibility factor of brown rice. It is easy on the stomach of dogs because of all the dietary fiber it contains.

But did you know that it is also a very good source of energy? Yes, I do mean carbohydrates. Not only that, it helps keep sugar levels low in dogs. This is because it releases energy not all at once but in parts, becoming a sustained energy source for dogs.

When it comes to nutritional value, it may contain some magnesium and selenium but nothing else. However, what more can you ask from poor old brown rice? It serves its purpose. It is also gluten-free, so win-win there.

The only downside we can see is that when fed in excessive amounts, it may lead to weight gain or obesity because of its high calorific value.

Chicken Fat

No one can deny the goodness of chicken fat. It contains essential fatty acids. Have you ever heard of linoleic acid? It is a form of omega-6 fatty acid. Linoleic acid is a necessity for your dog if they want to maintain the shininess of their coat and skin health in general. Linoleic acid also helps the immune system to keep going.

Ever wonder how your dog can eat the same food every day and with excitement each time? Well, it has a lot to do with palatability. Fat gives the dog food a desirable taste, smell, and texture, enough to make your sweet pooch drool.

Of course, the main point of having fat in food is for it to be an energy source, but it is also so much more than just energy. However, be careful of having too much fat in your dog’s diet for obvious reasons.

3. Nutritional Analysis | ★★★

Anyone familiar with dog food knows that the ingredient list never paints a full picture of the dietary value. We always need to take a look at the nutritional analysis.


24% protein isn’t so bad, but it’s below average. Especially for active and growing dogs, you need a higher amount of protein for muscle development.

17% fat can satisfy the energy needs of any average dog. It is enough for most dogs. However, as we’ve discussed before, quality matters. The quality of chicken can determine whether it is full of good fatty acids or just mostly unsaturated and unhealthy saturated fats.

5% fiber in dog food is neither good nor bad. However, seeing a higher fiber percentage here would’ve been nice since the brand has used brown rice.

The amount of carbohydrates 49% is considered just a tad bit high. In my opinion, it’s always better to choose a dog food that prioritizes protein over energy. This is because any high-calorie dog food relies on plant-based fillers.

4. Price | ★★★

I couldn’t find the market price at which Strongpoint dog food is sold. Still, it’s safe to say that it falls within the average affordable dog food price range because there are no fancy or extravagant ingredients involved. Since it is sold at Chewy, you may be able to get a discount on this dog food.

5. Recall History | ★★★

No recorded recall history exists for Strongpoint dog food, but looking at how shrouded in mystery this particular dog food is, this isn’t surprising or particularly a good thing.

Should You Buy Strongpoint Dog Food?

Should You Buy Strongpoint Dog Food?

My honest opinion about this dog food is to skip past this one. It’s not that there’s anything particularly bad, but there are options out there that are a bit more open about themselves. It is very important to know where a dog food company sources its ingredients from.

For this reason, I cannot give this dog food a rating that extends beyond 2 stars.

Not convinced? Here is a list of pros and cons so you can decide for yourself.


  • Free of corn, soy, and wheat
  • Prebiotics and probiotics present
  • Easily digestible
  • Average nutritional values
  • Named meat meals


  • Very little information about the company and manufacturers
  • Feed-grade but not human-grade
  • Not completely grain free
  • No real meat
  • High in calories

Our Rating

strongpoint dog food



Nutritional Analysis


Recall History

Overall Rating: 3.0


Where can I buy Strongpoint dog food?

Strongpoint dog food can be found at local retailers in the USA and some online retail stores such as Chewy. However, it is not widely available.

Are there any common allergic ingredients in Strongpoint dog food?

Chicken fat and some other grains may be allergens for some dogs. However, one can’t say for sure whether your dog would have an allergic reaction to them. It’s best to consult your veterinarian about your dog’s allergies.

What are the best-selling recipes of Strongpoint dog food?

Strongpoint Naturally Premium, Strongpoint Maintenance, and Strongpoint Performance Plus are some recipes that are sold the most.

Who owns Strongpoint dog food?

The pet food brand Strongpoint does not have any known owners and is a parent company in itself.

Who is Strongpoint dog food for?

Strongpoint dog food is a brand that makes dog food for highly active dogs.

End Words

I wouldn’t say that this dog food has disappointed me, but I would say to be careful about what you put into your beloved dog’s bowl. I’m not telling you to only buy from the big brands, but the more known a brand is, the more accountability it has in the public eye.

Another thing to note is that if your dog is a couch potato and the only exercise it gets is its daily walk, you might want to skip this one because Strongpoint dog food is high in calories. If your dog is a diva who doesn’t like to move around much( which is fine, to each their own), the high calories may cause the poor dog to gain weight.

If your dog truly likes to move and takes part in performances, I would advise you to always pay attention to not only the amount of protein you’re feeding the dog but also the quality of it.

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